So the rich will continue getting richer, and in the end the consumer will suffer because competition is reduced.
It's simply impossible to gain traction as a new dating site today without access to Facebook ads.
Facebook says it has had a lot of complaints from users about the prevalence of dating ads in the past, so it is continuing to be strict.
The policy has frustrated a whole range of companies who make small, niche dating sites, like Catholic (for single Christians) and Hi Dine (for restaurant lovers).
This week, a CEO at another dating site, who asked not to be identified, described to BI just how frustrating the ban has become.
He has $500,000 or more to spend on ads, but Facebook declines to take his money.
We agreed to keep this executive anonymous because he is hoping to repair his relationship with Facebook.
The problem is that several major dating site brands — like Zoosk, and e Harmony — are allowed to advertise on Facebook.
But Facebook isn't taking new clients, clients who cannot follow Facebook's rules (ads must be tasteful), and clients who do not have a pre-existing relationship with Facebook sales staff that dates back to sometime in 2013.
Our source says: We'd be fine if Facebook wanted to ban all dating apps for whatever reason.
The problem is they're letting the big guys in while keeping the small, innovative companies out.
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