In the world of sports, mascots are also used for merchandising.
Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are often used as marketing tools for their teams to children.
Since the mid-20th century, costumed characters have provided teams with an opportunity to choose a fantasy creature as their mascot, as is the case with the Philadelphia Phillies' mascot, the Phillie Phanatic. It was originally sporting organisations that first thought of using animals as a form of mascot to bring entertainment and excitement for their spectators.
Costumed mascots are commonplace, and are regularly used as goodwill ambassadors in the community for their team, company, or organization such as the U. Before mascots were fictional icons or people in suits.
Animals were mostly used in order to bring a somewhat different feel to the game and to strike fear upon the rivalry teams.
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