The beauty of this is that it will optimise your site for all of the designers names.A review of each seasons collection for each designer will also provide regularly updated content which is great for optimising your site.Archiving old collections will allow you to build up the content on your website.
Updating website content regularly shaped
If you have read any of the SEO (search engine optimisation) information, blogs and articles that are available on the internet, you will probably have heard the phrase ‘content is king’ many times.
The reason for this is that is that it is absolutely true in terms of driving traffic to your website, marketing, building your brand and selling your products.
As with all websites it is vital that you provide quality, regularly updated and relevant content.
When it comes to fashion content, it is important to decide who your customer is and choose the best way to communicate with them.
For example the young fashion conscious customer will want to know how your products relate to the latest trends.
The slightly more mature lady may want to know how your product will flatter her figure and the ethical shopper will want to know about the ethical credentials of your products.I like to think about SEO as an integrated marketing approach as opposed to a stand alone function.Almost everything that you do to market your company can be used to improve your search engine rankings.Vice versa any search engine optimisation that you carry out should also contribute to marketing, brand awareness and PR.It is particularly important that a fashion company sends out the right message about their brand and website content is a great way to do this whilst helping to drive traffic to your website.In the fashion industry probably more than many other industries, content needs to be right up to date.