We met following a weekend that Beth was away with a group of couples and had had enough with 'the single life' and decided she would go on a date with 'the next half decent guy' that sent her a message on RSVP.
Members use criteria other members set, such as age range, gender and location.
Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.However, market share was increasingly growing by several large commercial services, including Personals. Some online dating websites provide webcam chats between members.As online dating's population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.