With the presidential election now in full swing, the Ms.Blog is excited to bring you a series presented in conjunction with Presidential Gender Watch 2016, a project of the Barbara Lee Family Foundation and the Center for American Women and Politics.They’ll be tracking, analyzing and illuminating gender dynamics during election season—so check back with us regularly!
In this case, there is little evidence that a male presidential contender who had not held a press conference for over 250 days would be free from criticism.
This online exchange pointed out a much bigger issue in how all of us—reporters, pundits, surrogates, observers and even candidates—talk about and understand gender in political campaigns.
Claiming that any campaign dynamics are solely, or simply, about gender is just as short-sighted as saying that campaigns are gender neutral.
This simplification leads to an all-or-nothing standard by which campaign events or critiques are measured: they are either gendered or not. The much more interesting questions are how, and to what effect.
We will never know the precise identity of America's first political consultant.
It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters.These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. Friedenberg examines all of the communication techniques used in contemporary political campaigning.After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns.Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods.An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.The guy who created that horrible racist button I mentioned earlier has apologized and withdrawn it, and the Texas Republican Party is DONATING TO CHARITY (probably the only time in the history of the organization it has ever done such a thing) the money it collected by leasing a booth him at the party's convention.