Imagine for a moment that a restaurant is trying to convince you to make a reservation for lunch.You’ll be in a lovely and relaxing setting, they tell you.You’ll meet regulars who can’t get enough of the place.
You will most likely have to share a table with one or more total strangers.
They may be compatible with you or they may be a complete mismatch.
There’s no human interaction the Internet can’t make even more alienating, and that goes double for finding a mate.
But perhaps one way to make online dating less fraught is to treat it with the kind of clinical detachment that allows humans to becalm their misleading emotions and succeed at related enterprises, from stock trading to hiring the best employees.
With Valentine’s Day near, it’s time to bring on the economists.
“Dating markets are a good example of matching markets,” says Alvin Roth, who won a Nobel Prize in...
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