To achieve these numbers, Facebook was forced to simplify its mobile version in order to cope with slow internet speeds, a problem that Tinder doesn’t face given the simplicity of the app.
most active African country on Tinder, both in raw numbers and by the percentage of its population that uses it.
en 27-year-old Yasmeen moved from Kenya to Sweden, she found it hard to meet people owing to the vast cultural differences between the two countries.
Whereas, in Kenya, dating was easy as men from within and without her friendship circle would constantly approach her and express interest, in Sweden, she found it impossible to breach the cultural divide.
“Swedish guys are very shy,” she observes, “even the Swedish girls have to approach the guys”.
So Yasmeen did what an estimated 50 million people around the world have already done. Like a vast majority of Kenyans, marriage remains one of the highest social priorities for Yasmeen, but the gap between “hi” and “I do” can be interminable, particularly in cities where traditional structures that signposted the path have fallen away.
In Western countries, dating apps like Tinder attempt to create modern iterations of these signposts.
In today’s social muddle, will Kenyans jump on the bandwagon?
Launched in 2012, Tinder has quickly outpaced rivals to establish itself as the most talked about, if not most used, dating site in the world. Users create a profile, usually linked to their Facebook account, using some basic information on their preferences and their location.
Their profile then joins the millions of others that users matching those preferences can browse.
Tinder’s global success rests on its platform – a geolocated app optimised for smartphones.