To many recruiters, Linked In represents the holy grail: an unrivalled database of over 300 million candidates that can be searched for free.Whether you use a premium account with an endless supply of In Mails or if you are a more resourceful recruiter who has figured out how to find anyone’s email (or pick up the phone!), it is important to remember that the ability to search for candidates and identify their contact details is just the beginning of a long, complicated process that we call Recruitment.
Yes, these days it is an essential skill to start the process and everything else you do is redundant without a candidate to talk to.
But, don’t fall into the fallacy that finding a passive candidate is the same as having an engaged prospect in the pipeline. When you’ve spent some time crafting the perfect search and come up with a great shortlist, the temptation is to just blast out some emails (or In Mails if you are using the Linked In Corporate Recruiter account) but it is once again time to pause and think before you act.
You only get one opportunity to make a first impression, and when you are approaching a potentially cold candidate, i.e.
someone who doesn’t know you from Adam and is likely to receive many approaches via Linked In and other social networks (hey, their skills are hot, that’s why you’re reaching out to them!
), so you have to rely on your subject to ensure that your email is opened, read and preferably prioritised.
I have experimented with tons of subject lines over the years with varying success.
I thankfully never succumbed to the mistake of sending emails that mentioned Career Opportunity or New Job etc in the subject.
Such phrases are highly likely to be sin-binned by spam filters and will likely scare the hell out of prospective candidates.
), you need to make sure that you grab their attention and give them a really good reason to call or email you back.
I’ve said it before, and I will say it again, but Recruiting is a lot like dating.
Stock chat-up lines don’t work and the same goes for stock emails to cold candidates.