Here’s the problem: we now know based on that study that if a guy makes over 0,000, a girl is most likely going to be more interested in him than a guy who makes a lot less, but is hotter.
So how are we really supposed to compare apples to apples if some guys tell us how much money they make and others don’t? because we don’t know what we want unless we have something else to compare it to.
We make comparisons in order to help us make decisions for the same reason we stereotype people: it’s a short cut for our brain when we don’t want to think too hard about something.
Look at this example from Dan Ariely’s book Predictably Irrational: option, and ZERO chose the second option.
The marketing folks at The Economist who work on the pricing for subscriptions know exactly what they’re doing – getting you to focus on a relative comparison will drive you to the subscription they want you to buy, the 3 option, internet and print at $125.
Eliminating the 2nd option makes it hard for buyers to make a relative comparison with the 1st and the 3rd options because they’re not that comparable.
It’s harder to make a decision unless we see it in context relative to another comparable option.
The marketers at The Economist slipped in the print only option (at 5) to make the print & web subscription look more appealing (also at 5).They don’t know if you want online print, but if you want both, the 5 for both doesn’t look so bad because you now feel like you’re getting the web part for free.I already know I’m not going get any dates after I post this since guys will think I’m a gold digger, so I might as well tell you my genius solution since I’ve gone this far.If I had to choose between two guys: one who makes 0,000 per year and was just “ok” looking, and the other who makes around ,000 per year but was “hot”, I’d choose the guy with the cash. They recorded activity from 23,000 online daters during a three and a half month period and found that: “For men there is no amount of income that the woman in the bottom ten percent in terms of appearance can earn to make men prefer her over women in the top 10 percent. This is the truth though according to a few researchers from University of Chicago and MIT who did a study to find out what factors drive communication between men and women.That is, looks really matter to men relative to income.