They play a large role in empowering our communities and growing local economies.Yet, despite statistics that show nearly 97 percent of all consumers look online for products and services, nearly 40 percent of small businesses in South Carolina do not have a web presence.Fortunately, Google believes every small business should be found online.
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In short order he attracted the attention of Greenwood, SC’s, Sunny 103.5 FM, which recruited him to emcee the a daily broadcast featuring the sounds of summer.
Then, in 2009, just for kicks, Pat Patterson and his wife, Robin created the Large Time Radio Network (LTRN), an internet-based radio station introducing a novel music format featuring .
Appealing to fans bored by tired, uninspired playlists, the popularity of LTRN surged.
Pat’s decision to defy convention and air his unorthodox variety of music struck just the right chord–on average, LTRN listeners tuned-in for nearly six hours per day, more than tripling the industry average.
Five years later, in the first of many promising opportunities to come his way, the owners of WPCC 1410 AM, a radio outlet located in Clinton, SC, approached Pat with an offer to sell him the station.
Pat immediately recognized the numerous strategic advantages inherent with this deal.
In addition to helping a hometown station keep its 50+ year broadcast tradition alive, Pat could leverage the solid programming platform and listener base of his internet station.
Ever the trailblazer, Pat wasted no time in pursuing a lease/purchase agreement that would officially confer ownership to him and add a licensed class D AM radio station to the LTRN business portfolio. Small businesses are vital to South Carolina’s economic future.
Every year thousands of small business owners turn to the SC SBDC for private consulting.