Fernando Møhge and her timid daughter Misse, the bombastic Colonel Hackel and his close friend, Doctor Louis Hansen, and Varnæs' playboy brother, Jørgen, who seeks a seat in the parliament. Oluf Larsen's daughter, Ingeborg, starts as a clerk in his store, much to Mads' pleasure. Arnesen's store is losing money in droves, so when he learns that his manager, Mr.
The 1985 airing of the series finale still stands as the most viewed ever in Danish TV history, with appr.
3.6 million viewers on May 26 that year, this in a country of some 5 million people at the time.
Additionally, the series has been released on VHS and in 2001 on region 2 DVD.
This first edition of 12 separate DVDs with two episodes each has been one of the most sold in the country's history and surpassed a total of 1 million sold copies in 2005.
 A second 2006 13-DVD region 0 box set also included English subtitles for a wider audience. The series was widely popular in neighbouring Norway, Sweden and Germany, and it has been broadcast in more than 20 countries worldwide, one of which was Australia, here also widely popular when broadcast on Australian SBS TV in Danish with English subtitles. Traveling drapery salesman Mads Andersen-Skjern arrives in Korsbæk with his little boy Daniel and sees opportunities when faced with the inept draper Albert Arnesen and this small sleepy town where the old families define the pace and virtue.
Mary, Crown Princess of Denmark, born in Tasmania, has stated in a TV interview on Australian TV, that she watched Matador whilst learning Danish. Receiving only haughty condescension from the upper-class, Mads finds local allies in the family of pig trader Oluf Larsen and his wife Kathrine, who has more money than meets the eye.
Failing to secure a loan from local, third-generation banker Hans Christian Varnæs and his esteemed Korsbæk Bank, Mads borrows money both from his Jutland family and the Larsens, and he purchases a shop opposite "Damernes Magasin" (lit.: "the Ladies' Store"), Arnesen's store.
Meanwhile, Hans Christian Varnæs' wife, the oversensitive Maude, throws lavish parties for the local socialites, including the 96-year-old Mrs. The town's bourgeoisie watch with judging and disapproving eyes as Mads Skern opens his new shop "Tøjhuset" (lit.: "The Clothing House" but also "Arsenal"), in direct competition with Arnesen's.
It follows the lives of a range of characters from across the social spectrum, focusing specifically on the rivalry between the families of two businessmen: The banker Hans Christian Varnæs, an established local worthy, and social climber Mads (Andersen-)Skjern, who arrives in town as the series opens.